For businesses to thrive in today’s landscape, they have to have a strong online presence. One of the best ways to do that is through digital marketing. From social media marketing and content management to SEO, all of these aspects work together to establish a sense of brand authority that can generate more sales and conversions. Digital marketing and law firms are two words that you might not hear in the same sentence very often, but we assure you that there is a lot to gain from establishing an effective digital marketing strategy for your law firm. With that said, here are five tips on how law firms should look to implement a digital marketing strategy:
1. Create a website or Landing Page
The first thing you need to do before you set up any digital marketing strategy is to create an official website or landing page for your firm. Some other types of businesses may get away with not having a dedicated site, but not law firms. Legal issues are no laughing matter, as people pay you to ensure that their rights are protected. Your clients have to know that they can trust your service. If you don’t have an official website, it’s almost impossible to get clients to trust your firm. What’s more is that your website is the basis of every digital marketing operation. Everything revolves around directing traffic to your site and keeping it there. The effectiveness of your digital marketing strategy depends on these metrics, so you have to make sure that your site is setup correctly for these strategies to work.
2. Effectively utilize SEO
Search engine optimization (SEO) is the process that aims to increase the rankings of your site on search engine results pages (SERPs) for the associated keywords. This will help strengthen your brand visibility and drive traffic to your site. If you’re looking to improve your SEO strategies, here are a few things you can do:
// Target local keywords.
Most law firms are local businesses, as the laws in each state, province, and country are different. This is why local SEO is usually the best option for businesses in this industry.
// Make your site easy to use
If your site is confusing and difficult to navigate, it can be hard for the users to find what they need. Resulting in them leaving your site without taking any action, which Google referrs to as a “bounce.” A high bounce rate will result in a lower ranking, and that’s not what you want to see.
// Optimize your pages
Page optimization is one of the most crucial, yet, overlooked part of SEO. In short, it’s to make your site as SEO-friendly as possible by optimizing the meta descriptions, videos, HTML, tags, and all of the other SEO-related elements of a webpage.
3. Embrace social media marketing
Social media has become the most powerful marketing tool in history, as it can connect businesses to people in ways that were never before possible. What’s more is that social media platforms can be used to do so many things that can improve your business. For example, you can use it as a hub for your content. If you don’t want to invest in having a blog on your site. You can provide a link for visitors to land on your site for more information, and that will drive up the traffic all the same. What’s more is that social media sites are perfect for engaging with your client base and seeing their pain points. You can use this information to improve your business while establishing a sense of authority and trust that you need to have to thrive in the legal industry.
4. Update your blog regularly
A blog has a ton of potential for promoting your brand. First of all, it can direct a lot of attention to your site, as you can establish yourself as the go-to source of information in the industry. For example, if you’re a law firm that specializes in tax issues, you can post a lot of content about tax laws so that you can make a name for yourself as the authoritative figure in the industry. This way, people will think of you first when they’re choosing between you and your competitors.
5. Engage in email marketing
A lot of people think that email marketing is dead, but in reality, it still has a ton of potential, if not more than before. Think about it – every business sends out countless emails to their clients every day, and they are practically free. Why not take advantage of it and use it as an opportunity to promote your firm? You can design an email signature that tells your clients who you are and what you do. Or if you’re looking to follow up on your leads, an automated email system may be an excellent way to go as well. It’s up to you!
Digital1010 is an award-winning advertising agency that specializes in digital marketing & AdWords for law firms in Savannah. Get in touch today to see how we can help!